Timeless Classics is the brainchild of Joe Kay and inspired by the energy around him. Joe created the line based on the values and ideologies that mean the most to him: self love, mental health advocacy, and giving back. Involved in the process from beginning to end, all of the images were taken by Joe himself, in between trips with his family and friends to invigorating places like Joshua Tree and Sedona. This lifestyle brand is a collection of moments - a timeline for memories that are timeless and classic.